Volatility: part 2 (of many)

I would rather put money in KO/MO than holding cash as I've been guilty over the years of having a high cash position dragging down my total returns. Besides, even after a $4K purchase, we'll still have almost $3K for true bottom fishing if the market really tanks.
When I say "volatile" markets, I truly mean both up and down, not just down. I think there are ways to make money in a nervous, volatile market in names like KO and MO. They are at their tops with high PE and such, but I see these names gaining favour as the nervousness continues. There's not much fundy analysis to do here. MO sells smokes and KO sells sugary drinks; simple, just like WB likes'em.
I think Arash also preferred to take a position rather than hold cash, but he may be on a warm beach somewhere sipping a mojito (with limited internet access).