LuLu: a cautionary tale
I thought I read all the Lulu news, but here's one I just found:
http://www.reportonbusiness.com/servlet/story/RTGAM.20071127.rmlulu1127/BNStory/specialROBmagazine/home/?pageRequested=all
It's a long one but gives good background and what to watch out for.
RoB always does a good job of presenting a balanced perspective so it's not just pumping a stock.
posted by Junk Bonds @ 12/12/2007 07:25:00 PM
2 Comments:
I read that article too - interesting. There was also something in the investor feature in the G&M about how some kids at basketball practice were all wearing Lulu a year or so ago. That got this guy going so he bought Lulu at the IPO but then sold it when it spiked in October. Basketball and Lulu? Is this breaking out of the mainstream yoga and into basketball? That would be something.
well, that's what I said about the ladies playing ultimate, and everyone in my condo gym. definitely expanding beyond yoga.
I especially like the mention of viral/word-of-mouth marketing. Very influential but costs nothing!
Post a Comment
Subscribe to Post Comments [Atom]
<< Home